La Trochita en Google Earth


Quien abra el Google Earth, y habilite todas sus capas puede llevarse una agradable y curiosa sorpresa… si posiciona el cursor a 500m de altura sobre el Edificio de Pasajeros de la Estación de Ingeniero Jacobacci. Wikiloc es un portal español especializado en rutas turísticas amateurs que ya tiene en su haber cerca de medio millón de rutas de todo el planeta. Funciona como una de las capas de Google Earth, y tiene la particularidad que permite que dichas rutas sean descargadas gratuitamente a aparatos de GPS, Ipods, Ipads e incluso a algunos teléfonos celulares con tecnología Android. Desde hace varios días, La Trochita figura como una mas de sus rutas, pero con la diferencia de ser una de las primeras Guías Turísticas Profesionales experimentales cargadas en este nuevo sistema. La guía, sumamente detallada y ampliamente descriptiva, contiene un mapa que despliega el tramo 1 de este ferrocarril sobre el Google Earth, y sobre el que se aparecen una serie de banderolas que contienen información y fotografías adicionales. Los “puntodevía” (PV) del itinerario han sido colocados con la mayor precisión posible, de modo que los GPS acusen correctamente la circunscripción de curvas, así como puentes, pasos a nivel y aparatos de desvíos. La ubicación de las banderolas de información complementaria está meticulosamente corroborada con una inspección in situ. El diseño y armado de este nuevo tipo de guías experimentales demandó cerca de seis meses, pero lo mas interesante de todo, es que se hizo en base a la metodología de Costo Residual de Ferrocarriles Argentinos, lo que implica que no le generó gastos extra al Gobierno de la Provincia de Río Negro. En consecuencia, aprovechando ratos libres, fotos e información previamente compilada, y una vieja PC se obtuvo como resultante una herramienta de marketing absolutamente innovadora que por cierto ya ha recibido visitas. La Guíatiene una versión en español y otra en inglés, y puede ser usada como folletería virtual por parte del sector turístico de Bariloche.

ADNrio Negro

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